In Response to Robert Bellavance

Robert Asked: How much could you take before you switch brands? Are you loyal to one product only?

I am not very brand loyal at all. I usually try to use the products that work the best, and not just products from one specific brand all the time. That being said, I don't just buy products from different brands just for the sake of it. I don't have a lot of spending right now, so I buy what gives me the most bang for my buck, and the brand is not super important for me right now.

The Power of Labels

Do good labels on products make a difference influencing buying decisions? I think that they do. I find that when people are examining two similar products, they will more likely choose the product with a good-looking label, with everything else being equal.

I do not know why this is, perhaps people feel more confident buying a product that is displayed in a better light? I see this a lot in the grocery business when people compare products and usually take the one with a prettier picture. Sometimes its even when that product costs more.

Of course, there are many other factors to consider. Is it just because some brands are more popular or maybe its because I have only happened to witness those transactions where people chose products with an attractive label. I guess it makes sense in a way because the company that markets their products better will usually sell more.

What other characteristics of advertising can influence customers' buying decisions?