The Power of Labels

Do good labels on products make a difference influencing buying decisions? I think that they do. I find that when people are examining two similar products, they will more likely choose the product with a good-looking label, with everything else being equal.

I do not know why this is, perhaps people feel more confident buying a product that is displayed in a better light? I see this a lot in the grocery business when people compare products and usually take the one with a prettier picture. Sometimes its even when that product costs more.

Of course, there are many other factors to consider. Is it just because some brands are more popular or maybe its because I have only happened to witness those transactions where people chose products with an attractive label. I guess it makes sense in a way because the company that markets their products better will usually sell more.

What other characteristics of advertising can influence customers' buying decisions?