Saturday, February 20, 2010

In Response to Doug Kendall

Do you find yourself being influenced by e-marketing? What is the most effective way that this type of marketing gets your attention, pop-ups, banners etc...? Do you find yourself reading reviews before buying products?
I feel like I have been very heavily influenced by E-marketing. I almost don't buy anything anymore without researching it and reading some reviews. And the more expensive the product is, the more time I am spending reading reviews on it. This just seems like common sense to me.
What gets my attention most are advertisements or suggestions for products that are similar to the one I am currently looking at. This usually gets my attention and even helps me find what I am looking for. I think that this type of e-marketing is extremely useful and is a great aid when I am trying to find the right item to buy.
E-marketing is definitely beneficial to both the company and the customer. It streamlines purchases and makes businesses more profitable because it makes them easier to buy from.

Surveys

It seems like one out of every ten websites I visit on the internet now asks me if I am willing to fill out a survey once I am done browsing. When you think about it, it makes sense that this is becoming common. Business want to make sure that their websites are connecting with their customers the way that they want them too and they want to know if they are effective. This is all well and good but is it convenient?, no.

I use the internet primarily to get data and information about things. I don't really have the time to just go on the internet and cruise around on a bunch of different sites, nor do I have use for that. This means that I am not inclined to spend extra time filling out a survey. That sounds mean, but sometimes these surveys really are very lengthy.

It will be interesting to see if these surveys stick around. I do not know the response rate of these surveys or how eager other people are to fill them out. Personally, I think we will see more of these online surveys with time as businesses' websites become more and more important and critical to their connection with the customer.

What other trends are becoming more common as a result of E-marketing? Are they effective?