Saturday, February 20, 2010

Surveys

It seems like one out of every ten websites I visit on the internet now asks me if I am willing to fill out a survey once I am done browsing. When you think about it, it makes sense that this is becoming common. Business want to make sure that their websites are connecting with their customers the way that they want them too and they want to know if they are effective. This is all well and good but is it convenient?, no.

I use the internet primarily to get data and information about things. I don't really have the time to just go on the internet and cruise around on a bunch of different sites, nor do I have use for that. This means that I am not inclined to spend extra time filling out a survey. That sounds mean, but sometimes these surveys really are very lengthy.

It will be interesting to see if these surveys stick around. I do not know the response rate of these surveys or how eager other people are to fill them out. Personally, I think we will see more of these online surveys with time as businesses' websites become more and more important and critical to their connection with the customer.

What other trends are becoming more common as a result of E-marketing? Are they effective?

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